MUMBAI, March 6, 2014: FremantleMedia announced the launch of a unique initiative called ‘CEO’s Got Talent‘, in which CEOs, who form the backbone of Corporate India, will compete against each other to put their unique talents under the spotlight, that usually don’t come into play in their boardroom lives. ‘CEOs Got Talent’ is a first-of-its-kind property that has been created by FremantleMedia and presented by Blackberry Messenger within the ‘Got Talent’ franchise to recognise the creativity and talent amongst CEOs. The special event will have renowned actor Raveena Tandon, Raj Nayak, CEO, COLORS and celebrated director-producer Mahesh Bhatt as part of the jury panel. The programme, featuring 12 CEOs on CEO’s Got Talent will take place at Grand Hyatt on Friday, March 7, 2014 and will be broadcast on CNBC TV18 on 22nd and 23rd March 2014.
Speaking on the occasion, Anupama Mandloi, Managing Director – FremantleMedia India said, “We are excited to launch this unique format, a first-of-its-kind adaptation of our global ‘Got Talent’ Franchise. With CNBC TV18 as our broadcast partner, our endeavour is to reach out to the core business leaders in the country and show-case their talent outside of the corporate board rooms!” She further added, “The response has been fantastic and we look forward to some very enthusiastic participation.”
Prema Sagar, Founder Trustee, Genesis Foundation, said, “CEOs Got Talent’ is a platform for chief executives to come out of the closet, to do what they love, show their hidden talent – be it music, dance or any other performance, while raising funds to save lives of critically ill children. We are very excited to partner with Fremantle, CNBC TV 18 and the sponsors that have very generously supported this unique event.”
Krishnadeep Baruah, Senior Marketing Director – BBM (APAC) said, “CEOs have always loved BBM for its immediacy, trustworthiness and control features. With the ability to set up BBM Channels, they will now be able to promote their talent, in unique ways. We are excited to be the presenting sponsors for the CEO’s Got Talent show. As part of this format, the CEOs will be setting up their own BBM Channels and seeking a following of their fans through their channels page. The number of subscribers on their BBM channel will contribute to their overall score. BBM Channels builds on BBM’s strength of engagement and communications and gives BBM users a rich community-building tool that will allow them to connect with brands, influencers and people with shared interests.”
Raj Nayak, CEO, COLORS said, “CEO’s Got Talent is an incredible initiative being undertaken by FremantleMedia to encourage CEOs from across the country to step away from the hustle and bustle of their daily routine and showcase their talent. I am elated to be associated with the property as a jury member and look forward to witnessing the creative side of today’s young and upcoming leaders who have taken the corporate world by storm.”
Speaking about his decision to be part of the jury, acclaimed filmmaker Mahesh Bhattsaid, “CEO’s Got Talent is a novel concept and I am happy to be associated with it. Through this property, we will, for the first time, have head-honchos from the corporate world showcasing their hidden side. I look forward to an enjoyable and entertaining evening, witnessing the fantastic talent of these leaders.”
Illustrious Bollywood actor Raveena Tandon, the third jury member said, “I have recently started my own venture and, so, I can confirm first-hand that it is very difficult to find a balance between work and play. I feel humbled to be given the opportunity to be a part of this unique initiative which allows you to witness never-seen-before talent of corporates on stage. The fact that proceeds raised through this initiative will be donated towards the welfare of under-privileged children and make a difference in their lives also prompted my decision to judge this event.”
Proceeds from CEO’s Got Talent will go to Genesis Foundation, who provide financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in areas of cancer, cardiac disorder, organ failure, thalassemia and extreme deformities.