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Pre-event release of 12th CEOs Sing for GF Kids, June 13th 2015, Mumbai

13 CEOs of India Inc. come together to support Genesis Foundation’s 12th edition of CEOs Sing for GF Kids in Mumbai

to save lives of critically ill Children


Mumbai, June 08, 2015: Genesis Foundation (GF) brings back CEOs Sing for GF Kids on June 13, 2015, at ITC Grand Central, Mumbai. This electrifying evening will witness 13 of India Inc’s famous and fabulous hum their favourite songs for a noble cause. This will be the 12th edition of CEOs Sing for GF Kids and it will raise funds to save lives of 8 critically ill children.


The event promises to be an evening of musical fun, coming from a very impressive line-up of performers from the corporate world who will enthral a gathering of more than 150 people with their remarkable singing abilities:


• YM Deosthalee, Chairman & Managing Director, L&T Finance Holdings

• P Balaji, Dir. Regulatory & External Affairs, Vodafone

• Ashwin Deo, CEO, Trinity Vintners

• Atul Ahuja, CEO, Cricket Canada, Savana Consulting

• Geetu Verma, Executive Director Foods, Hindustan Unilever

• Sanjay Tandon, CEO, Music Composers Association of India & Singers Association of India

• Dinesh Mirchandani, President India, Boyden Global Executive Search

• Hitesh Gajaria, Partner, KPMG

• Kuldeep Bhartee, GM, ITC Grand Central

• Mehmood Curmally, MD, Rhythm House

• Pankaj Chaturvedi, Executive Director & CEO, Rich Graviss

• Vinit Store, Chief Executive Officer, Quadron Business Park

• V Vaidyanathan, Chairman and MD, Capital First


Speaking on the occasion, Prema Sagar, Founder Trustee, Genesis Foundation, said, “We truly appreciate the commitment shown by the participating CEOs – not just for taking the time to perform, but also for lending their voice to support Genesis Foundation in facilitating the better treatment of under privileged and critically ill children.”


Over the years, ‘CEOs Sing for GF Kids’ has progressively become an institution in fund-raising initiatives to give life a chance. In keeping with the Foundation’s core to build a participatory culture of giving, musically-inclined CEOs come together periodically to raise funds for the critically ill and underprivileged. The uniqueness of CEOs Sing for GF Kids lies in its ability to give otherwise busy corporate honchos an opportunity to showcase their passion whilst raising resources for the lesser privileged in the same beat.


Each initiative by Genesis Foundation focuses on providing support for children suffering from cancer, cardiac disorders, post organ transplant care, thalassemia, and extreme physical deformities. The treatment of these ailments is prohibitive for parents of children from under-privileged backgrounds, and that is where the Foundation comes in. Some of the expected beneficiaries of CEOs Sing for GF Kids 2015 include 4-year-old Sarthak, whose father earns Rs.6,000 a month and can’t afford the cost for his surgery for congenital heart disease. Alongside him is 2-year-old Ansh Thakur, whose total treatment costs for leukaemia is prohibitive. Six other children, besides Sarthak and Ansh will be supported by this edition of the event.


And, this is what the participating CEOs have to say:

YM Deosthalee, Chairman & Managing Director, L&T Finance Holdings

“Lot of joy for a really worthy cause.”


P Balaji, Dir. Regulatory & External Affairs, Vodafone India Ltd

“Over the years, I have seen Genesis Foundation support children with serious ailments. I have been part of this journey in the past and look forward to the upcoming occasion as well.”


Pankaj Chaturvedi, Executive Director & CEO, Rich Graviss

“It is an honour to be able to do my bit for the society and Genesis Foundation has been an amazing medium for me to do so. The kind of work they have done for the children is commendable and exemplary. It is an ecstatic feeling to be a part of the event that helps to improve the lives of critically ill children and make a positive difference in their lives.”


Atul Ahuja, CEO, Savana Consulting Inc.

“Genesis Foundation continues to tirelessly help support healing for critically ill underprivileged children. Please open your hearts and more importantly your cheque books and share the love.”

In order to raise awareness and resources to facilitate medical assistance to GF Kids, GF has created unusual and unique participative fund-raising events involving music, art and food. Some of these events are: The Kasauli Rhythm & Blues Festival, JadhavGADH Music Festival, CEOs Sing for GF Kids, CEOs Cook for GF Kids, Musical Evenings, Art Shows, Theatre, etc. GF is also the beneficiary of CEOs Got Talent, produced by FremantleMedia.


About Genesis Foundation:

Genesis Foundation (GF) provides financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in areas of cancer, cardiac disorder, post organ transplant medication, thalassemia and extreme deformities. Support from GF in the said five critical illnesses, varies from specific medical intervention, recovery and recuperation, to extended treatments like chemotherapy and follow-up medicines post surgeries. We Give Life a Chance.

So far, medical treatment of nearly 650 critically ill children has been supported by Genesis Foundation. The children supported by the Foundation belong to families with an income of less than Rs.10,000 per month and the parents are unable to afford treatment of these children suffering from serious life threatening ailments.


100% of funds raised are dedicated towards treatment of critically ill children as all overhead costs are borne by the trustees. GF is registered under section 80-G of the Income Tax Act of 1961, which entitles 50% tax exemption.

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