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14th CEOs Sing for GF Kids, August 22, Bengaluru: Press Release

Bengaluru hosts Genesis Foundation’s gala fundraiser to save lives of 10 critically ill children
A line up of 14 head honchos take center stage To Give Life a Chance

Bengaluru, Saturday, August 22, 2015: The 14th edition of Genesis Foundation’s fundraiser CEOs Sing for GF Kids, was held with musical relish in Bengaluru this evening at ITC Gardenia. Fourteen (14) CEOs of India Inc. donned the mic of rock stars and sang for a cause – to Give Life a Chance!

The evening began with the world jazz and Indian fusion band MoonArra setting the tone with their Indian classical and jazz fusion performance. The benchmark for the evening was set high and the audience settled in for an evening of musical excellence.

One by one the CEOs came up to the stage and took the audience on a roller-coaster of music that went from the magic of English soul, the energy of rock to the nostalgia of Bollywood oldies and the thrill of latest hits from the Indipop charts.

“I have flown all the way from Delhi to Bengaluru to support Genesis Foundation in the outstanding work they are doing. Though my association doesn’t go back long, it is a cause, where there are so many kids in need of help and I will keep supporting year on year,” said Ajay Kaul, CEO, Jubilant Foods, one of the star singers of the evening.

Arati Rao, Founder, B-Flat, said, “I have been associated with Genesis Foundation for four years now, and I am proud to be a part of it. Today I am performing a classic, soft rock number. Genesis Foundation passionately helps critically ill children and their sincerity is infectious. I am extremely thrilled and excited to be part of this noble cause.”

Dr Thomas Chandy, CMD and Chief of Orthopaedics, Hosmat Hospitals, another long-time ally of the Foundation, said, “I have been part of this event for many years now. I have a passion for music. The reason I chose this event over others is that it combines three aspects that resonate with me—music, charity and the specific cause of the treatment of critically ill children. It is heartening to see that Genesis Foundation, irrespective of the cost of treatment, takes initiative.”

Speaking at the event, Prema Sagar, Founder Trustee, Genesis Foundation expressed her gratitude and delight, “Every time we have CEOs Sing for GF Kids here, there is always an energy in Bengaluru that makes this evening take on almost magical proportions. The talent of the CEOs is amazing, and as always, we are grateful to them for taking the time out to sing for the cause of supporting the treatment of critically ill children. Their performances were really nice and it’s great to see them take their passion for music so seriously. The cause, the passion and the energy—all made for a very enjoyable and meaningful evening.”

In this unique fundraiser, supported by Pernod-Ricard, Britannia and The Himalaya Drug Company, the participating CEOs demonstrated their singing talent with their repertoires ranging from Neil Diamond, Elvis Presley, Beatles, The Eagles and Julio Iglesias to Kishore Kumar, Atif Aslam and Bollywood oldies!

The beneficiaries of this event are 10 critically ill GF Kids, suffering from critical illnesses. (See attachment)

An initiative to Give Life A Chance

Over the years, CEOs Sing for GF Kids has become a platform for CEOs to support critically ill children from under-privileged backgrounds to Give Life a Chance. In keeping with the Foundation’s purpose to build a participatory culture of giving, musically-inclined CEOs
come together to raise funds for these children. The uniqueness of CEOs Sing for GF Kids lies in its ability to give otherwise busy corporate honchos an opportunity to indulge and showcase their own passion while raising resources for the lesser privileged in the same beat.

Fund-raising initiatives by Genesis Foundation

In order to raise awareness and resources to facilitate medical assistance to GF Kids, GF has created unusual and unique participative fundraising events involving music, art and food. Some of these events are Kasauli Rhythm & Blues Festival, CEOs Cook for GF Kids, Music for Life events, among others. This year will see the addition of another musical event called the Goa Rhythm & Blues Festival, scheduled for October 30-31, 2015 at Taj Aguada, Goa. GF is also the beneficiary of CEO’s Got Talent, produced by FremantleMedia.

About Genesis Foundation

Genesis Foundation (GF) provides financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in areas of cancer, cardiac disorder, post organ transplant medication, thalassemia and extreme deformities. Support from GF in the said five critical illnesses varies from specific medical intervention, recovery and recuperation to extended treatments like chemotherapy and follow-up medicines post surgeries. We Give Life a Chance. So far, medical treatment of nearly 700 critically ill children has been supported by Genesis Foundation.

100% of funds raised are dedicated towards treatment of critically ill children as all overhead costs are borne by the trustees. GF is registered under section 80-G of the Income Tax Act of 1961, which entitles 50% tax exemption.
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Media Contact: Lakshmi Kanchaan –