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14th CEOs Sing for GF Kids, August 22, Bengaluru: Press Note

Bengaluru all set for
Genesis Foundation’s 14th edition
Of CEOs Sing for GF Kids
to save the lives of 10 critically ill children

Bengaluru, August 18, 2015: After 13 successful editions of this fundraiser by Genesis Foundation (GF), the 14th edition of CEOs Sing for GF Kids will be held in Bengaluru on Saturday, August 22, 2015 at ITC Gardenia. On this evening, 12 CEOs of India Inc. will not only turn rockstars, but will sing for a cause to give 10 little GF Kids -A Chance to Live.

An evening of musical performances by leaders of boardrooms guarantees fun galore. The CEO performers who promise to enthral a gathering of more than 120 people with their singing talent include: Ajay Kaul, CEO, Jubilant Foods; Ajit Saldanha, CEO, Eventually International Entertainment; Arati Rao, Founder, B-Flat; Biren Ghose, Country Head, Technicolor India; Dr. Harsh Mahajan, Founder & Chief Radiologist, Mahajan Imaging; Dr.Thomas Chandy, CMD & Chief of Orthopaedics, HOSMAT Hospitals; Manoj Nair, President, Novel Office Space; Natarajan Vishwanathan, CEO – Paramarth Consulting; Philippe Haydon, CEO, The Himalaya Drug Company; Ramesh Jude Thomas, President & CKO, EQUiTOR Value Advisory; Shireesh Joshi, COO, Strategic Marketing Group, Godrej; and Sulaiman Jamal, CMD, Bevel Gears India.
Some of the songs that will be sung at this event are – Yeh nayan darey darey, O’ mere dil ke chain, Jab koyi baat bigad jaye, Beatles medley, Break Free (Queen), Just the way you are (Billy Joel), Tears in Heaven and Scarburrough Fair on flute & Over the Rainbow on Harmonica.

The curator of this initiative, Prema Sagar, Founder Trustee, Genesis Foundation expressed her gratitude and delight. Looking forward she said, “Bengaluru has some serious talent and we are really looking forward to an enjoyable, musical evening. As always, we are overjoyed with the support from our singing CEOs! Their love for music and their commitment to our cause of supporting critically ill children’s treatment, makes this event both, fun as well as meaningful.”

The thought behind the cause

Over the years, CEOs Sing for GF Kids has become a platform for supporting critically ill children from under-privileged backgrounds to Give Life a Chance. In keeping with the Foundation’s purpose to build a participatory culture of giving, musically-inclined CEOs

come together to raise funds for these children. The uniqueness of CEOs Sing for GF Kidslies in its ability to give otherwise busy corporate honchos an opportunity to indulge and showcase their own passion while raising resources for the lesser privileged in the same beat.

About the little lives that would be supported

Each initiative by Genesis Foundation focuses on providing support for children suffering from cancer, cardiac disorders, post organ transplant care, thalassemia, and extreme physical deformities. The treatment of these ailments is prohibitive for parents of children from under-privileged backgrounds, and that is where the Foundation comes in. Some of the expected beneficiaries of the 14th CEOs Sing for GF Kids 2015, to be held in Bengaluru, include 18-year- old Ruban from Tamil Nadu who suffered from severe chest pain and was then diagnosed with chronic constrictive pericarditis and requires a closed heart surgery. Tragically, his father passed away so the family depends on the mother’s meager earning of Rs. 2,000 per month as a porter. Similarly, 2-month-old Dakshata from Tamil Nadu suffers from congenital heart disease and requires a closed heart surgery for coarctation repair of the aorta. Eight other children, besides Ruban and Dakshata, will be supported by this edition of the event. (See attachment)

Genesis Foundation’s other fundraising initiatives

In order to raise awareness and resources to facilitate medical assistance to GF Kids, GF has created unusual and unique participative fundraising events involving music, art and food. Some of these events are Kasauli Rhythm & Blues Festival, CEOs Cook for GF Kids, Music for Life events, among others. This year will see the addition of another musical event called the Goa Rhythm & Blues Festival, scheduled for October 30-31, 2015 at Taj Aguada, Goa. GF is also the beneficiary of CEO’s Got Talent, produced by FremantleMedia.

About Genesis Foundation

Genesis Foundation (GF) provides financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in areas of cancer, cardiac disorder, post organ transplant medication, thalassemia and extreme deformities. Support from GF in the said five critical illnesses varies from specific medical intervention, recovery and recuperation to extended treatments like chemotherapy and follow-up medicines post surgeries. We Give Life a Chance. So far, medical treatment of nearly 700 critically ill children has been supported by Genesis Foundation.

100% of funds raised are dedicated towards treatment of critically ill children as all overhead costs are borne by the trustees. GF is registered under section 80-G of the Income Tax Act of 1961, which entitles 50% tax exemption.
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Media Contact: Lakshmi Kanchaan –