Prema Sagar


“WE BELIEVE that every child has the right to live a healthy life, and that is why we started Genesis Foundation – an organisation which has, since then, evolved into a unique organisation.”

Prema founded Genesis PR in November 1992 when the public relations industry was at a nascent stage. Over the last two decades, the company, which was acquired by Burson-Marsteller in 2005-06, has mirrored the journey of India’s public relations and public affairs landscape. She has led the company through this entire formative period, with the backdrop of a rapidly changing business environment. Today, Genesis Burson-Marsteller is a full-service integrated communications firm, delivering innovative and integrated solutions across multiple geographies and practices. Prema is also Vice Chair for Burson-Marsteller Asia-Pacific as well as a member of the BM’s Global Leadership Team.


She is the Founder-President of the Public Relations Consultants Association of India (PRCAI), an organisation that encourages the sharing of best practices in the industry. Prema is the President and Founding Member of the Public Affairs Forum of India (PAFI), which was created to bring the same level of collaboration and knowledge sharing in the public affairs realm.


Named by PRWeek among the 50 most influential people in PR in their Asia Power List 2014 and by the Impact magazine among the 50 most influential women in India in the field of media, marketing and advertising, Prema was invited as the only Indian on the global jury for the first ever PR Lions at the Cannes Lions International Advertising Festival 2009. She has also been part of the jury for the Holmes Report’s SABRE Awards as well as the PRWeek Awards. She was inducted into the ‘ICCO Hall of Fame’ in October 2005, the first Asian to receive this rare honour, joining a select group of global personalities.


As an entrepreneur, Prema is a Charter Member of The Indus Entrepreneurs (TiE), the world’s largest not-for-profit organisation promoting entrepreneurship. She is on the Advisory Council of Medecins Sans Frontieres (Doctors Without Borders) India and a trustee of the Zariya Foundation, a Swiss non-profit that is spreading Mother Teresa’s message and is also raising funds to finance a motion picture made on her life and work. Prema is also a member of the Board of Advisors of SaveLIFE Foundation, an NGO focused on bystander care for emergency victims.


Inspired by Mother Teresa, Prema established Genesis Foundation, a trust created to provide access to world-class medical care for abandoned and underprivileged children facing life-threatening ailments in the area of cancer, heart, thalassemia, organ failure and extreme deformities.


Prema loves music and wishes she could have been a singer or a DJ. Outside of work, she loves being the perfect, warm home keeper. She loves baking and mixing cocktails.

Jyoti Sagar

jyoti-sagar-pro-picJyoti Sagar has been practicing law since 1976. He founded a Corporate Commercial practice – J. Sagar Associates (JSA) – in New Delhi in 1991 as a solo practitioner. JSA is now one of the leading national firms with over 270 professionals. Jyoti also founded K&S Partners, an Intellectual Property boutique in 1994. K&S now has over 80 professionals and is a leading IP practice.


He has pioneered a new paradigm in Indian law firm organization and management structures. Both JSA and K&S have features, which are unique to Indian law firms –  a ‘no family’ rule; admittance to partnership without goodwill buy-in; retirement age for partners; innovative partner compensation mechanisms; and shared vision, mission & core values.


Jyoti is Vice President, Society of Indian Law Firms; and Past President of Asian Patent Attorneys Association (Indian Group).


He is also Chairman – Society for Urban Regeneration of Gurgaon (focuses on long term sustainable development issues of Gurgaon, National Capital Region); Trustee – Genesis Foundation (provides critical medical assistance to orphans & underprivileged children); and supports Deepalaya (engaged in education of slum children in the National Capital Region). He is member of the Governing Council of Common Cause – a civil society organisation; and also serves on the Board of Governors, The Scindia School, Gwalior.


Jyoti is a B.A. (Economics Honors) from St. Stephen’s College, University of Delhi and Bachelor of Laws (University of Delhi). He has attended the Mergers & Acquisition Program at the Wharton Business School, University of Pennsylvania.


Akash Dharmaraj

At the start of her career Akash Dharmaraj, worked in the corporate sector. She then developed healing strategies and conducted corporate programmes to help people de-stress. She is now a practising therapist and runs various workshops.


    Berjis Desai

    Berjis Desai has been practising law since 1980. He specialises in Financial & Securities Law and heads the J Sagar Associates (JSA) Mumbai office as Managing Partner. Before joining he was founder partner of Udwadia, Udeshi & Berjis. He has also worked as a journalist with a leading daily.

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