A year ends and another begins. Milestones like this are occasions for us to reflect on and evaluate our actions. A look back at 2014 gives us at Genesis Foundation both a reason to be satisfied as well as a reason to push ourselves further in the New Year.
Crossing a milestone, making a difference
At the core of our existence is a simple cause—Give Life A Chance. It is our endeavour to give children who are orphans or whose parents earn less than Rs 10,000, a fighting chance against critical illnesses. When these children fight against life-threatening conditions like cancer, thalassemia, cardiac disorders, organ transplants, and extreme deformities, it doesn’t just mean one surgery or one course of medicine. It means persistent medical support, sometimes repeat surgeries, lingering effects of strong medicines and a whole lot of moral support. In all our humble attempts, we realise that ‘treatment’ may seem a like a simple word, but it has a lot of weight attached to it. And therefore, it gives us a lot of satisfaction to realise that in 2014, we crossed the landmark of facilitating the treatment of 125 critically ill children. While the number drives us to do more, it is also a reminder that 125 is not just a statistic—it takes each individual child to make this number. Each child matters. Each child deserves a chance to live.
In 2014, our focus was on creating more touchpoints and more ways for people to join us in our cause to support under-privileged children suffering from critical illnesses. Whether in the form of more and interesting events or in our outreach through communication, forging new partnerships with more NGOs and hospitals or creating new ways for supporting corporates with their CSR initiatives, we concentrated our efforts giving more people a chance to connect with us and contribute to the cause.
Events that touched a chord
It was a year when our fund-raising events touched a high, with new, unique formats being introduced. Our focus has always been on participative events, where people enjoy even as they find satisfaction in contributing to a cause. After the success of our CEOs Cook for GF Kids and CEOs Sing for GF Kids events, we realized that the talent in the boardroom was quite varied and needed more outlets.
Pankaj Chaturvedi, Executive Director and CEO, Rich Graviss Products, says, “Helping the children by taking the time and adding to the thoughtful touches initiated by Genesis, makes me feel worthy. I feel privileged to be a part of this noble cause and would like to extend my full support to Genesis Foundation’s event which aims to raise funds and create awareness about it.”
We tied up with one of the most popular entertainment platforms—FremantleMedia’s Got Talent format—and from that was born CEO’s Got Talent. CEO’s Got Talent debuted in Mumbai with all the glamour and the scale that all the Got Talent franchises come with, along with the support of Colors TV. The Mumbai show was a huge success and the year saw another blockbuster event in Delhi as well.
Mehmood Curmally, Managing Director, Rhythm House, agrees, “Music has been my life, both professionally and personally, as a means of livelihood, a family tradition and a passion. What more can I ask for if what I am so closely associated with, can help alleviate a child’s suffering. Hope this just keeps getter bigger and bigger, so we can together help those in dire need.”
The music festivals organised by the Foundation climbed new levels as well. While the second edition of Genesis Foundation’s JadhavGadh Music Festival saw the event making more place for itself in people’s hearts, Genesis Foundation’s Kasauli Rhythm and Blues Festival saw the third edition elevate it to a cult level. So much so that it featured in the list of top 25 Groovy Music Festivals in India Worth Travelling To by thrillophilia.com.
Partnering in CSR initiatives
The year saw the Foundation take big strides in partnering with organisations in their attempts to become more responsible corporate citizens. Early in 2014, the Companies Act 2013 was notified and as companies take their decisions on how to integrate community efforts into their business models, we are ready to support them every step of the way. Our Power of 100 initiatives saw more people add it to their payroll programme, while we also introduced the concept of specific CSR projects that companies can take on.
Reaching out in many ways
One of the areas that saw the most traction for us was that of communications. Through our exceptional new film, the new website, more outreach on social channels and media, and visual storytelling, we reached out to more people. For us, effective communication means more people know about the children in need and more people take the decision to join the cause.
It was a year when we forged more partnerships and made several new friends. A BIG thanks to all those who have supported us thus far—it is because of you that more than 560 children have a chance at life.
In 2014, we touched more lives and made more efforts to save more lives. And this year, we are going to do a whole lot more. Watch this space for more.
Have a great 2015 and hope to see you with us!