Prema founded Genesis PR in November 1992 when the public relations industry was
at a nascent stage. Over the last two decades, the company, which was acquired by
Burson-Marsteller in 2005-06, has mirrored the journey of India’s public relations
and public affairs landscape. Today, Genesis Burson-Marsteller is a full-service
integrated communications firm. Prema is also Vice Chair for Burson-Marsteller Asia-Pacific
as well as a member of the BM’s Global Leadership Team.
She is Founder President of the Public Relations Consultants Association of India
(PRCAI) and is Founding Member of the Public Affairs Forum of India (PAFI).
Prema was named among the 50 most influential people in PR in their Asia Power List
2014, and also by the Impact magazine among the 50 most influential women in India
in the field of media, marketing and advertising.
She was invited as the only Indian on the global jury for the first ever PR Lions
at the Cannes Lions International Advertising Festival 2009. She has also been part
of the jury for the Holmes Report’s SABRE Awards as well as the PRWeek Awards. She
was inducted into the ‘ICCO Hall of Fame’ in October 2005, the first Asian to receive
this rare honour.
As an entrepreneur, Prema is a Charter Member of The Indus Entrepreneurs (TiE),
the world’s largest not-for-profit organisation promoting entrepreneurship. She
is a trustee of the Zariya Foundation, a Swiss non-profit that is spreading Mother
Teresa’s message and is also raising funds to finance a motion picture based on
Inspired by Mother Teresa, Prema established Genesis Foundation, a trust created
to provide access to world-class medical care for abandoned and under privileged
children facing life-threatening ailments in the areas of heart.
She has a strong passion and love for music, and wishes she could have been a singer
or a DJ! Outside of the corporate environment, she loves being a home keeper, and
enjoys good films, friends and traveling.