Launched in 2010, 'CEOs Sing for GF Kids' is a popular fund-raising initiative of
the Genesis Foundation. In keeping with the Foundation's goal to build a participatory
culture of giving, musically-inclined CEOs come together regularly to perform at
these fund-raising concerts. Resources for the Foundation are raised through ticket
and merchandise sales at these events. This initiative is unique because it gives
busy corporate honchos an opportunity to explore and showcase their passion, whilst
raising resources for the medical care of lesser privileged children.
For more information contact