Chairman & Creative Director,South Asia,
Ogilvy & Mather
Piyush Pandey has been named the most influential man in Indian advertising eleven
years in a row by The Economic Times, India’s premier business paper. Under his
leadership, Ogilvy India remains the most awarded creative and effectiveness agency
– including fifty-one Lions at Cannes.
In 2004, Piyush became the first Asian to be the President of the Cannes Jury for
Film, Press & Outdoor. He is the only Indian to have won three Grand Prizes at
the London International Advertising Awards. Before he ‘quit working’, Piyush was a professional cricketer and tea-taster. Then in the 80s he put away his teacups and hung up his ball-guard (!) to join Ogilvy,
Mumbai. He became its national creative director in 1994. He was inducted to its
worldwide board in 2006. Under Piyush’s leadership, Ogilvy India has been named India’s most creative agency
twelve years in a row. Piyush was awarded the Lifetime Achievement Award in 2010 by the Advertising Agencies
Association of India, the Clio Lifetime Achievement Award in 2012 and the Padma
Shri in 2016 in recognition of his distinguished service in the field of advertising
and communication – the first Indian to be awarded in this field.
Ad Club Mumbai voted Piyush’s commercial for the adhesive brand Fevikwik as the
commercial of the century. And his work on Cadburys, as the campaign of the century.
Most recently, he worked on a campaign that brought the new Prime Minister to power
in India. In 2015 Piyush launched his first book on advertising – Pandeymonium. He is also
the co-writer of Bhopal Express, the much-acclaimed film on the Bhopal Gas tragedy.
Piyush attributes his success to his colleagues across Disciplines and the people
of India. Their lives, their loves and their laughter are all the inspiration he
has ever needed.